Royal Dutch Shell Gas Company
We provided comprehensive local SEO and Google Business Profile (GMB) optimization for a Royal Dutch Shell franchise, implementing a targeted strategy to improve search visibility, attract more customers, and grow the business. Over a 6-month period, the franchise achieved 1364% growth in sales and local engagement.
About the Client
The client is a Royal Dutch Shell franchise, operating in the fuel and convenience store sector. Their objective was to increase local visibility, drive more traffic to the gas station and affiliated services, and improve customer engagement through Google Business Profile optimization and local SEO strategies.
Services Rendered
The Challenge
Before our intervention, the franchise faced several key challenges:
01 Low Local Search Visibility
The business struggled to appear in the Local Pack for high-intent, location-based searches.
02 Limited Customer Engagement
Interaction on Google Business Profile was minimal, affecting trust and repeat visits.
03 Scaling Local SEO for High Competition
The fuel and convenience sector is competitive, requiring a precise strategy to stand out in the local market.
The Solution
01 Full GMB Optimization
We fully optimized the franchise’s Google Business Profile, including posts, images, and accurate service listings.
02 Targeted Local SEO Campaign
Focused on high-value, location-specific keywords to improve visibility in Google Maps and search results.
03 Continuous Monitoring & Strategy Refinement
Tracked engagement, review activity, and ranking performance over six months to drive consistent growth.
The Results
After implementing our strategy, the franchise achieved: 1364% business growth in just 6 months Higher visibility in Google Maps and local searches Increased engagement and trust from local customers A scalable local SEO strategy for ongoing growth
